WhatsApp is introducing a new feature that emphasizes user privacy by allowing communication without the need to share phone numbers. This update, expected to be available worldwide later this year, enables users to reserve unique usernames. Once the feature is fully launched, users can start new conversations by sharing their usernames instead of their phone numbers.
To reserve a username, users must update their WhatsApp app and navigate to Settings > Account > Username. The company has stated that users will be notified when the feature becomes operational in their specific regions. Unlike many social media platforms, WhatsApp will not offer a public search directory for usernames. Consequently, only individuals who know the exact username will be able to initiate contact, thereby reducing the likelihood of spam and unsolicited messages.
In addition to username reservations, WhatsApp is offering an optional username key that users can share to exert more control over who can initiate chats with them. Despite these new options, the company reassures that the use of phone numbers will remain available for those who prefer the traditional method of communication.
This update is particularly beneficial for creators, businesses, and organizations that desire to maintain a consistent identity across Meta Platforms’ services. There is also the potential for users to secure matching usernames across different platforms where this feature is supported.
